01 — Jammu & Kashmir
Saffron
Pampore
Harvested by hand at first light, when the flowers are still closed and the three crimson threads inside are at their most fragrant.
INFOTOM / Origin
A spice is a crop before it is a product. Where it is grown decides its oil, its colour and its scent far more than anything that happens afterwards — so that is where our work starts.
The sourcing map
8 regions
The tour moves through every region on its own. Choose a pin or a name to stop on one.
Pampore · Jammu & Kashmir
Harvested by hand at first light, when the flowers are still closed and the three crimson threads inside are at their most fragrant.
Unjha · Gujarat
The dry, cool winters of north Gujarat give cumin its slim seed and the deep, resinous aroma that survives grinding.
Kota — Ramganj Mandi · Rajasthan
Bold, pale green seed from the Hadoti belt — sweet and citrus-led rather than merely bulking, which is what separates it from commodity coriander.
Sangli · Maharashtra
India's historic turmeric market. Hard, dense fingers that polish to a clean gold and grind without caking.
Guntur · Andhra Pradesh
The reference point for Indian heat. Sannam chilli from the black cotton soil of the Krishna delta, sun-dried on the field floor.
Byadgi · Karnataka
Wrinkled, deep crimson and gentle. Chosen when a dish needs colour and depth rather than heat.
Tellicherry — Malabar · Kerala
Berries left on the vine longer to swell, then graded by size. The largest are the ones that carry the perfume.
Idukki · Kerala
The Cardamom Hills, under shade trees in monsoon mist. Picked over many rounds, because pods do not ripen together.
The files
One per region
Each region is chosen for a single spice, and we return to the same growers season after season. A relationship that resets every year is not a relationship.
01 — Jammu & Kashmir
Pampore
Harvested by hand at first light, when the flowers are still closed and the three crimson threads inside are at their most fragrant.
02 — Gujarat
Unjha
The dry, cool winters of north Gujarat give cumin its slim seed and the deep, resinous aroma that survives grinding.
03 — Rajasthan
Kota — Ramganj Mandi
Bold, pale green seed from the Hadoti belt — sweet and citrus-led rather than merely bulking, which is what separates it from commodity coriander.
04 — Maharashtra
Sangli
India's historic turmeric market. Hard, dense fingers that polish to a clean gold and grind without caking.
05 — Andhra Pradesh
Guntur
The reference point for Indian heat. Sannam chilli from the black cotton soil of the Krishna delta, sun-dried on the field floor.
06 — Karnataka
Byadgi
Wrinkled, deep crimson and gentle. Chosen when a dish needs colour and depth rather than heat.
07 — Kerala
Tellicherry — Malabar
Berries left on the vine longer to swell, then graded by size. The largest are the ones that carry the perfume.
08 — Kerala
Idukki
The Cardamom Hills, under shade trees in monsoon mist. Picked over many rounds, because pods do not ripen together.
Talk to us
Retail, distribution, e-commerce, quick commerce, HORECA, private label, ingredient supply, export or import — tell us what you need and who you serve, and we will come back with the right specification and pack.